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Professional Websites for MSPs, News, and Media Outlets

MSP and News Media Website Design Case Study

The ChannelPro Network

Location: Boston, MA
ChannelPro Network is a media company providing targeted business and technology insights for IT channel partners and decision-makers. Through its flagship platform ChannelProNetwork.com, the organization delivers expert news, analysis, product insights, and thought leadership tailored to managed service providers (MSPs), IT consultants, vendors, and solution partners.
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About Our Client

The industry insights & events website design – ChannelPro Network project highlights a company dedicated to empowering the IT channel community with valuable resources, best practices, and tools that help businesses grow and better serve their customers. ChannelPro also extends its reach through industry events, webinars, and recognition programs that connect professionals and spotlight excellence across the SMB IT ecosystem.

Project At A Glance

This industry insights & events website design – ChannelPro Network engagement focused on building a dynamic, scalable online platform that reflects ChannelPro’s role as a hub for technology business news, editorial content, and community engagement. The redesign prioritized intuitive navigation, clear categorization of insights, and easy access to blog articles, resources, awards information, and events listings — enabling users to quickly discover content that matters most to their business. In addition to editorial features, the project included updates to support virtual and live event information, allowing visitors to explore webinars, in-person conferences, and partner activities with clarity. The resulting site strengthens ChannelPro Network’s digital presence, supports deeper audience engagement across devices, and reinforces the brand’s reputation as a trusted source of news and strategic guidance in the IT channel community.

Internet Imagineering – under the Agency of Record, XYZ – continues to provide professional on-going support.

Professional Website Design & Development Services

Internet Imagineering proudly delivers the following professional website design and development, online marketing, and SEO optimization efforts for this client.

Website Development

Custom website development services focused on speed, security, accessibility, and scalable performance for modern businesses.

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UI/UX Design

Professional UI and UX design services that improve usability, user experience, and conversion-focused site interaction.

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SEO Improvement

SEO improvement services that increase search engine rankings through technical optimization, content, and on-page strategies.

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Application Development

Custom application development for web-based platforms designed to improve efficiency, performance, and scalability.

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Enterprise Hosting

Enterprise hosting solutions from Amazon Web Services offering secure, high-availability infrastructure optimized for speed and reliability.

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Support Services

Ongoing technical support services providing content updates, online maintenance, monitoring and security, and system reliability.

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Content Creation

SEO-focused content creation services designed to improve visibility, engagement, and brand authority. Includes content, videos, and engaging graphics.

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Content Management

Content management system solutions that simplify website updates, organization, and long-term scalability. Platform experts in WordPress and Drupal.

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Meet A Few Of Our Clients

Partnering With Successful Brands

I began working with Internet Imagineering while I was President of Leadercast. Our business model was dependent on broadcasting live events to thousands of different locations simultaneously, years before Covid made that a normal activity. This required working with developers who were not only great at creating websites, but a team who was willing to accept our unique challenges in a cost-effective way. This is where the team at Internet Imagineering, excels. They helped us create a platform for managing the entire process with minimal staff, and then quickly shifted with us again as the pandemic required another pivot.
They didn’t just react to our challenges, but they offered proactive solutions which we didn’t even know we needed, and truly helped us navigate the pandemic and continue earning revenue during that time and beyond. So, after I left Leadercast and took the helm of The ChannelPro Network in 2023, I knew I had to bring Internet Imagineering with me. I was tasked with reviving a 17-year old media company which was struggling to bounce back after Covid. We needed to not only refresh the websites, but improve our overall business processes.
The Internet Imagineering team is comprised of true problem solvers who spent the time to understand the underlying business needs and then designed the best possible solution to solve those problems. Their dedication to helping me simplify our processes, modernize the business, and grow revenue is why I will always work with Internet Imagineering, and why I highly recommend them. They aren’t just web developers- they are business partners who stick with it until the project is successful.
Kelly Kocher CEO | The ChannelPro Network

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Internet Imagineering, LLC
7543 Bosque Blvd. Suite A
Waco, Texas 76657
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Internet Imagineering is a professional award-winning website design and development firm specializing in online marketing websites and enterprise-level systems development for Fortune 500 brands, small businesses, home service businesses, restaurants, law firms, medical clinics, entertainment agencies, higher educational institutions, private schools, public school districts, and non-profit and community service organizations.
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